Friday, April 24, 2009


Tentei adquiri-lo hoje na Fnac, não tinha ainda sido recebido. Mesmo que as posições de Vitor Bento acerca das hipóteses de saída da crise sejam conhecidas, o tema e as reacções que tem suscitado auguram para o autor um sucesso editorial, ainda que a crise, a nossa, não deixe de, paulatinamente, percorrer o caminho que Vitor Bento não traçou.


A Chata said...

Hoje estou menos "pessimista" e vou sonhar com esta proposta no fim-de-semana.

Growth fit for the future
By Peter David Pedersen
Apr 23, 2009

A new economy is on the doorstep. It's not the economy we used to know as "the new economy". It's not the information-technology-driven growth of the last few decades, although that makes up part of the new economy. A new economy is rapidly emerging, one that will transform the ways that people live and do business.

The name of the new new economy is the "ecological growth economy". This is neither a bad joke nor an anachronism. It is the emerging new reality. It is also the precondition for the continuation of human progress and the survival of millions of other species on Earth. We have an obvious choice: we can speed up the realization of the ecological growth economy now, or our children and theirs will suffer for centuries.
What is the ecological growth economy?
To enable all people on Earth to pull out of hunger and poverty and create for themselves a life of prosperity and human satisfaction, we must make operational an ecological growth economy within the next decade or so. We do not have the choice between growth and zero growth. Denial of continued growth in the next few decades is not an option. It would deny billions of people a fair and decent life and keep large portions of the global population mired in poverty and misery.
Can we evolve to become homo sociens?
In order to implement the ecological growth economy at sufficient speed and scale, we need unprecedented global collaboration and a strong sense of shared vision for the future. We also need to be better at listening to the voices of future generations and the many other species on Earth. In more concrete terms, we need more concerted and forceful action from international leaders in forums such as the Group of Eight, Group of 20, and the United Nations, and new forms of collaboration between business and civil society.

In the few decades since humans first saw Earth from space and then started discussing the possibility that our present way of life might not be sustainable, a greater sense of global consciousness has clearly emerged. Technological tools such as fax machines and the Internet have helped nurture this healthy sense of globalism. I believe that if we are to make the grand shift to a new industrial and economic system, built firmly on ecological pillars, we will need to further evolve culturally, mentally, and even spiritually. I call this the evolution from homo sapiens to homo sociens - human beings who share and collaborate.

Peter David Pedersen, born in Denmark, is the chief executive of E-Square Inc., one of Japan's leading sustainability think tanks and consultancies. He works with some 100 Japan corporations annually on integrating sustainability into corporate strategy. He introduced the concept of LOHAS (Lifestyles of Health And Sustainability) to Japan in 2002.

(Published with permission of the Global Policy Innovations program at the Carnegie Council for Ethics in International Affairs.

(Copyright 2009 Global Policy Innovations.)

Rui Fonseca said...

"vou sonhar com esta proposta no fim-de-semana."

Esperemos que o sonho se torne realidade.

Vou transcrever.