Monday, April 09, 2007

TARAS MODERNAS


Na exposição "Modernism", no Corcoran, não poderia deixar de comparecer "Tempos Modernos" de Chaplin, que inaugurou no Rivoli Theatre de Nova Iorque a 5 de Fevereiro de 1936.
70 anos depois, Chaplin teria, se fosse vivo, motivos de inspiração à sua volta para retomar o tema, desta vez titulando-o talvez "Taras Modernas".
A propósito, transcrevo de "The Progress Paradox" de Gregg Easterbrook:
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"The logical end result of a consumer addicted to acquiring ever more merchandise is the emergence of products designed to store other products. This very thing began to happen in the United States around 1990, when shelving, "shelf systems," storage products, storage centers, and what economic data calls "closet and containers" become growth industries.
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Ikea, Home Depot, and similar retailers now present entire departments of storage supplies. An entire chain, The Container Store, is now dedicated to helping consumers manage the excess of their purshasing. Under-bed storage drwers have become popular...A recent catalog of Improvements, a company that markets handy around-the-home paraphernalia, offered an $89,95 rack that mounts atop televidions; the banner proclaimed, "Now you can store things on the top of the TV, too!".
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Como todas as outras taras, esta também chegará, mais dia menos dia, a Portugal. Se é que não chegou já mas eu ando distraído.

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