Um novo recorde obtido em leilão por uma obra de um artista vivo.
É bolha?
Não. É dinheiro a mais.
"Rabbit"
Jeff Koons (1986)
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Jeff Koons' "Rabbit," the Brain, and Postmodern Art
With postmodern art, your thought is the medium.
Norman N Holland Ph.D. /This Is Your Brain on Culture/Posted Jun 25, 2010
Two
approaches divide the world of neuroesthetics. On the one hand,
neuroscientists like Semir Zeki and Vilayanur Ramachandran and William
Hirstein argue that artists, probably unconscously, obey certain "laws"
of the brain's perceptual systems and so achieve beauty. On the other
hand, neuroscientists like Jennifer McMahon and Bernard J. Baars point
out (correctly, it seems to me) that beauty is a feeling, and whatever
perceptions we may have, only a certain feeling equals beauty. Notice
that these theories invoke two quite different brain systems: posterior
perceptual systems and the limbic system.
But what about the postmodern? No longer do we have a beautiful object. We have Andres Serrano's Piss Christ or Chris Ofili's The Holy Virgin Mary complete
with elephant dung. I think that these works involve a kind of
response that depends neither on laws of perception nor on a feeling of
beauty. Postmodern art, it seems to me, works in an altogether
different way.
As a sample of that other way, I offer a response
of my own to a less controversial work but a work that is surely an icon
of postmodernism: Jeff Koons' "Rabbit" (1986).
This sculpture
comes to about half human size, in cast stainless steel, an exceedingly
difficult medium to work. Koons has had a casting made of a cheap,
inflatable--here, inflated--bunny such as one would give to a child as a
worthless, throwaway toy. It is, a catalog tells me, 41 x 19 x 12
inches. That is, it would (like its original) stand about waist high if
it were on the floor, but it is usually shown on a pedestal so that one
is face to face with the object.
It is a big bunny. It
consists of four large blobs, head, thorax, and two legs. On the head
two projecting liferaft shapes form ears. On the thorax there are two
horn-shaped bumps for arms. Attached to the rabbit's left "paw" is a
carrot-like object pointed toward the "mouth" from which dangles a limp
"leaf" which must have been plastic in the original and is a thin,
crumpled stainless steel foil in the sculpture.
The surfaces of
the object are shiny, shinier than a glass mirror, if that is possible.
Exact silvery reflections seem to leap from it. At the same time the
seams and dimples of the inflated plastic show as seams and dimples in
the steel.
It is, of course, outrageous to make all this of an
inflatable bunny, and I laughed out loud a lot when I was looking at
"Rabbit." It is a joke! This is kitsch glorified, and kitsch that
received its ultimate accolade when, in the Macy's Thanksgiving Day
Parade it joined the neon signs in Times Square.
"Rabbit" in the Macy's Parade
But
is an inflated bunny any more trivial or ridiculous than the half-eaten
apples and spilled wine of a Dutch still life? I think "Rabbit" asks
me to think about the ugly, the trivial, about kitsch. What is kitsch?
Isn't it an attitude on my part? An attitude that Koons has turned
around, asking me if kitsch doesn't also deserve some vague reverence as
an expression, no matter how base, of the human spirit, of pneuma.
Koons asks me to think, just as the Dutch still life painters asked me
to look at the deserted table and the half-eaten meal and think that
"In the midst of life, we are in death."
As I looked at "Rabbit," what
I became most aware of was the reflection of me, the surrounding
gallery, other Koons works, other art works. We were all doubly
reflected, from the snout and from the belly. It occurred to me that
Koons might be playing with the idea that art is a "reflection" of its
surrounding culture. In any case the work of art is not self-contained.
Rather, it represents part of its culture (something you could buy it
in Toys R Us) and we are part of it. Kitsch and art and culture and us
together forever.
I
also felt intensely that I was "facing" something: I was facing the
rabbit and it was facing me. Eye to eye. I to I? No, the rabbit had
neither eye nor I. The lines that would have been drawn on the original
plastic to indicate eyes, nose, or whiskers were not there. There were
no distinguishing features on the rabbit. This is a mass produced
object. Or is it? "Rabbit" exists in three castings and an artist's
proof. It is not itself a mass-produced object, although it represents
one and in principle could itself be mass-produced. Is that important
to its status as "art"?
Koons did not make this object. Some
foundry did. All Koons did was have the idea and supervise the workers.
Is that all an artist need do? Have an idea? Like conceptual
sculpture? Isn't the idea more important than the necessarily fallible
embodiment of the idea? Plato relevant here. What about Rodin? Who
did his castings?
"Rabbit" has no face itself, but there
is my face, staring out at me. Is Koons asking me to face myself? To
face the objects of my culture? To ask what difference and
individuality consist of? Has Koons created a work of art that will be
physically different for every person looking at it? Can that be art?
Is Koons, by creating this outrageous thing, "in my face"?
"Rabbit"
is heavy. It must weigh a couple of hundred pounds. Think of the
original. Ounces of plastic film and air. Is Koons talking about the
"monumentality" of art? The way we use art to make the most trivial,
empty (pun here) thing (all those half-witted Hapsburg princes, say)
weighty, important, significant.
The original was full of air, and I remember that we speak of an artist's "inspiration," taking in air, pneuma, spirit, and rendering it back into tangible form out there. That is exactly
what Koons has done, and I read the exactitude of the casting as
reflecting (yes) the precision of the creative idea. Koons, as people
have complained in this thread, is a creature of the media: "aired" in yet another sense, air turned into steel--or cash.
Like
the Dutch still lifes, "Rabbit" got me to playing in my mind between
the monumentality and the ephemerality of things. All the inflatable
toys I ever had eventually, slowly deflated. The dimples got bigger and
bigger until the thing got ugly and deformed. This one never will. A
thing of beauty is a joy forever. A work of art like this is supposed
to be permanent, timeless, plus it can endow with its own timelessness
even such ephemerae as the dimples in a temporarily inflated piece of
plastic junk.
It is also perfect. Koons has expressed a lot of
interest in the "perfect" object, and "Rabbit" is surely that with its
gleaming, shiny surfaces of an industrial perfection earlier ages could
not even dream of. And it is also junk. And what is the difference,
pray?
It is clean. The mark of a fingertip would show up as a
profanation, a stain on this stainless steel. Again, I think of another
artistic taboo: we are not to touch the objects in museums. I also
remember that Koons is much interested in "clean" and "dirty," ranging
from the antiseptic vacuum cleaner sculptures (also involving
pneumatics) to the "dirty" pictures of him with La Cicciolina, his
former porn star wife.
"Rabbit"
is conspicuously without genitals, and genitals are another theme in
Koons' work. There is an absolutely smooth surface where a real rabbit
would have a penis. This too has a long tradition in art (no pun
intended!), of representing women (but sometimes any creature) as having
nothing whatsoever in the genital area. (I remember John Ruskin's
shock on his wedding night. Would he have been happier with "Rabbit"?)
Koons is said to be the only artist to have represented himself with an
erection (in the sexual act, actually in the porn pictures with La C.)
Yet shouldn't that be part of a self-portrait? Isn't sex,
aren't genitals, important parts of us? What does it say about our
culture that this child's toy has no penis, no vagina? Is that "clean"?
Is it "stainless"?
"Rabbit" is a representation of an inflated
rabbit which is a representation of a rabbit. Shades of Plato here.
Sort of like my double reflection in the head and thorax. Which is at
least as exact and perfect (although distorted) as either the inflated
representation of a rabbit or the stainless steel one. And yet no one
would say my reflection was "art"—or might someone?
What is
distortion in art? Is the stainless steel bunny a perfect
representation of the plastic bunny's imperfect representation of a
bunny? Is not distortion intrinsic in every representation, including the mirror reflection of me which is me, moves with me, interacts with me? What is the relation between Picasso's distortions and, say, Sargent's?
And so on.
If you have followed me this far, you will have noticed that I am invoking neither of the two brain systems the neuroestheticians draw on.
I am performing pure intellection, pure frontal lobe stuff with just
the necessary perceptual information. There are no "laws of beauty"
involved.
Koons,
it seems to me, is very postmodern in that he works more with my
relation to the object he creates than with the object itself.
("Rabbit" is a joke. It flaunts its very triviality.) Even more than stainless steel, my thought is his medium.
He prompts me to think about the nature of art, of our looking at art,
of humanity, of our times, of myself. Of course, all art does that, but
it seems to me that the postmodern art of our times does it far more
explicitly, demandingly, and shockingly. And postmodern art quite
dispenses with the "beautiful object," the oil painting or the marble
sculpture. It is true, I think, as has often been said, that postmodern
art may be the thinning end of a long line of development from the
modernism of the early twentieth century. Sure, but so was Watteau the
end of a long line. So is every artist. And so are we. But we still
deserve attention.
I
think we owe every work of art as much thoughtful and empathic
attention as we can afford to give it. It is wrong esthetically and
even morally to give no more than a hasty dismissal to another human's
work. Following one's gut reaction or this or that notion of "what is
art" is wrong to the artist, but also wrong to ourselves. Hasty
dismissal deprives us of aesthetic experiences.
We may end up
disliking Koons' work, but at least we will have enjoyed the experience
of getting to that conclusion. We will have enjoyed exercising our own
frontal lobes, and that, not beauty, is the way the postmodern makes its
special appeal to us.
Items I've referred to:
Baars, B. J. (1999, Jun-Jul). Art must move: Emotion and the biology of beauty. Journal of Consciousness Studies, 6(6-7), 59-61.
McMahon, J. A. (2000, Aug-Sep). Perceptual principles as the basis for genuine judgments of beauty. Journal of Consciousness Studies, 7(8-9), 29-35.
Ramachandran, V. S. (2000). The science of art: How the brain responds to beauty. In W. S. Brown (Ed.), Understanding wisdom: Sources, science, and society (pp. 277-305). West Conshohocken, PA: Templeton Foundation Press.
Ramachandran, V. S., & Hirstein, W. (1999). The science of art: A neurological theory of aesthetic experience. Journal of Consciousness Studies, 6, 15-51.
Zeki, S. (1999). Inner vision: An exploration of art and the brain. New York: Oxford University Press.
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